With over twenty years of brand management and marketing experience in consumer products, technology, food and medical devices, John brings solid client side thinking to the table. John helps his clients better understand their environment and how their customers are thinking and feeling. He helps them simplify their approach and define the initiative that will help them grow. As the founder and Managing Partner of Truewind Marketing LLC, he created a resource he always wanted as a client. A partner to help expand strategic thinking and extend the ability to accomplish projects that will make an impact. Fifteen years of his experience have been with Hershey Foods and W.L. Gore and Associates, where he managed brands such as Hershey’s Kisses, Twizzlers, Jolly Rancher, Hershey Cocoa, Gore-Tex Garments, Glide Dental Floss and Gore Medical Products. His global brand management background allows him to contribute to strategic planning, brand management, marketing research, new product development, advertising, public relations, and promotions planning and management client needs. John earned an MBA with a Marketing Concentration from American University and a B.S. with a major in marketing from Indiana University of Pennsylvania. John lives with his wife, daughter and son in Villanova, Pennsylvania.