by Ashwin Philips | Dec 9, 2017
The problem A small bio-tech lost marketing leadership. The solution Marketing resources provided for immediate execution. The results Seamless transfer from outgoing marketing leadership to interim marketing team member. Additional benefit of transfer of lessons...
by Ashwin Philips | Dec 9, 2017
The problem A large to mid-sized organization was facing declining sales and loss of market share. The solution A complete value proposition and strategic over-haul. Based on customer feedback, new relevant and unique value propositions were developed and tested. ...
by Ashwin Philips | Dec 9, 2017
The problem A large organization needed to know if their brand and brand imagery were still relevant to their target. The solution Solicit feedback from key stakeholders on perceptions and brand value. The results Built confidence that the organization was on the...