The problem
A large to mid-sized organization was facing declining sales and loss of market share.
The solution
A complete value proposition and strategic over-haul. Based on customer feedback, new relevant and unique value propositions were developed and tested. Complete prioritized assessment of external environment and internal company structure. Strategic alternatives developed based on external and internal factors.
The results
New value propositions drove new company resourcing and investment and enabled their advertising agency to bring relevant campaigns “to life”. Cross functional strategic development created prioritized, simple and better aligned plan. Team embraced new approach as they themselves created and committed to deliverables. Sales and market share increased.
