A large organization needed to know if their brand and brand imagery were still relevant to their target

The problem

A large organization needed to know if their brand and brand imagery were still relevant to their target.

The solution

Solicit feedback from key stakeholders on perceptions and brand value.

The results

Built confidence that the organization was on the right path and that it was still relevant to audience.  Identified areas to continue to monitor with recommended tracking studies to ensure any potential issues would be quickly identified.

Skills

Posted on

December 9, 2017

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